Based on recent conversations I’ve had with entrepreneurs and small business owners, it seems many are unaware of the power their websites have in scaling their businesses. By reading this blog post, you’ll come to understand or be reminded that your website serves as more than just a digital introduction to your business; it's a powerful tool designed to attract new leads, streamline operations, and, most importantly, fuel your business's growth.
Yes, that’s right. Keep reading to learn more about that. And if you want to stay updated on tips like these, don’t forget to subscribe to my email list!
Why Wix Stands Out
When it comes to building websites, my platform of choice is undoubtedly Wix. Renowned for its user-friendly interface and affordability, Wix has consistently outperformed its competitors. According to Forbes Advisor, Wix earns the #1 spot in 2024 for being the best overall website builder with an impressive 220 million users globally. This popularity isn't unfounded. Wix offers an all-in-one solution for business management alongside its website building capabilities, a feature many users are yet to fully explore.
Wix Website Features Can Transform Your Business
Working with numerous clients over the years has revealed a common theme: a lack of awareness about the full range of features Wix offers. Beyond its 800+ beautifully crafted templates, Wix is equipped with a long list of tools designed to make running your small business easier.
Let's delve into some of my favorite Wix features:
Centralized Scheduling System: Imagine a hub where you can manage bookings, streamline payments, organize your staff schedules, send appointment reminders, and more. Wix's scheduling system is precisely that, offering convenience and efficiency from a single platform.
Customizable Lead Generation Forms – also known as opt-in forms: With Wix, creating tailor-made forms for payments, registrations, or inquiries is a breeze. These tools are pivotal in collecting essential information, tracking potential leads, and ultimately, expanding your customer base. Whether you are looking for a simple "contact me" box to place in the footer of your website, an opt-in form where leads can give you their email address in exchange for a free resource, or a simple feature for people to join your newsletter, it can all be done using Wix at no additional cost. No need for a third-party service provider to get this done. Talk about convenience!
Automated Workflows: Say goodbye to the drudgery of manual tasks. Wix introduces a world where emails, chat messages, and reminders can be easily automated, allowing you to focus on what truly matters—growing your business.
Seamless Payment Integrations: Wix's payment solutions are extensive, supporting major debit/credit cards, Apple Pay, Google Pay, and even mobile tap-to-pay options. This variety ensures a smooth checkout experience for your customers.
Integrated CRM: Leveraging a built-in CRM, Wix helps you capture leads, convert them into loyal customers, and maintain engagement, fostering a thriving business community.
Online Programs & Membership Plans: With Wix, you can effortlessly sell and host digital resources or memberships on your website, providing exclusive content or offerings to your audience along with a seamless user experience. Your clients can purchase and consume your content on the same platform. Personally, this feature is one of my favorites. It allows me to upload my digital courses and products directly on my website at no extra cost. I just love having everything in one place, and my clients love it too.
Efficient Invoicing System: Generate and dispatch invoices with ease, track their progress, and facilitate payments – all within Wix's comprehensive ecosystem.
Dynamic Email Marketing Campaigns: Engage your audience with compelling email marketing campaigns. Customize your messages, promote offers, and drive traffic back to your site with Wix's robust tools.
And this is just the tip of the iceberg. Wix's premium plans (which are totally affordable by the way) include many of these features at no additional cost, and others are available with advanced features for a nominal fee.
These features all rolled up into one platform not only represent cost savings but allow business owners to centralize their business tools, eliminating the need to juggle multiple platforms (and keep up with various monthly payments).
The One-Stop-Shop Advantage
Adopting a platform like Wix for your business website offers numerous benefits:
Cost Efficiency: Consolidate your operational costs by leveraging a platform that provides an extensive suite of tools beyond basic website building.
Centralization: Having all your business tools in one place streamlines processes and enhances productivity.
Maximized Revenue Generation: Utilize your website as a powerful tool for attracting leads and driving sales, transforming it into a pivotal asset for your business.
Your Insights Matter
I'm eager to hear about your experiences and preferences. Which Wix feature has revolutionized the way you run your business? Your feedback is invaluable as I develop digital resources tailored to your needs, including mini online courses to help integrate these features into your Wix website.
Feel free to leave a comment below!
And if you are NOT a Wix user, I encourage you to take a closer look at the platform that powers your website. It's possible that you're underutilizing its capabilities. Many business owners are surprised to discover that their website builder offers much more than just website design tools. Whether it's about streamlining operations, enhancing your marketing efforts, or managing customer relationships, there could be a wealth of resources right at your fingertips.
Recognizing and utilizing these features can significantly enhance your business's efficiency and growth potential. So, it's worth exploring the full suite of tools your current platform provides. By doing so, you position your business to make the most out of its online presence, ensuring you're equipped with everything necessary for success in today's digital landscape.
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Disclaimer: Please note that I am part of the Wix Partner Program and I enthusiastically recommend Wix based on its performance and the wide array of features beneficial to business owners. However, my endorsement of Wix within this blog post and any related communications is based purely on my professional opinion and experiences with the platform. I am not compensated by Wix for recommending their services to my clients or audience. My priority is to provide valuable insights and tools that can help you grow and manage your business more effectively. Any recommendations made are aimed at enhancing your business operations through reliable and tested solutions.
About Stephanie Smout
Stephanie is a seasoned marketing strategist, bestselling author, and speaker who specializes in creating low-tech websites for entrepreneurs, empowering them to establish a compelling online presence that amplifies their credibility, visibility, and profitability. She is the CEO of Stephanie Smout Marketing Solutions and the founder of the Clicks & Tricks Academy™ – a comprehensive digital course in which she shares her unique method to launching websites that not only capture attention online but also bolster a business's bottom line. Learn more about Stephanie Smout.
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